The website is your online “home” where you present yourself, the brand and the business. For many, the site has a key role in the marketing activities whether the site is based on a direct or indirect revenue model. An owned platform gives you more flexibility and more opportunities. You can build a website tailored to your business and finances with WordPress, where you can choose among many free and premium options for design, functionality and website builder. You may also use code when tailoring the site, but it is not necessary.